An empirical investigation of the switching process in retail banking
Neetha J. Eappen and K.B. Pavithran
Year of publication: |
April-June 2017
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Authors: | Eappen, Neetha J. ; Pavithran, K. B. |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 24.2017, 2, p. 116-135
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Subject: | Commitment | Retail banking | Service quality | Switching intention | Switching trigger | Privatkundengeschäft | Personal banking | Dienstleistungsqualität | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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