An empirical study stepping towards ethnographic research for e-commerce websites : a perspective of user-centred design
Year of publication: |
2022
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Authors: | Mofokeng, Thabang Excellent |
Published in: |
African journal of science, technology, innovation and development : AJSTID. - London : Routledge, Taylor & Francis, ISSN 2042-1346, ZDB-ID 2744522-7. - Vol. 14.2022, 5, p. 1337-1355
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Subject: | customer loyalty | customer trust | perceived security | user interface quality | user-centred site design | Beziehungsmarketing | Relationship marketing | Website | Benutzerschnittstelle | User interface | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Benutzerfreundlichkeit | Usability |
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