An empirically derived taxonomy of manufacturer-retailer channel structures
Year of publication: |
October-December 2015
|
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Authors: | Tokman, Mert ; Deitz, George D. ; Richey, Robert Glenn <Jr.> |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 4, p. 279-298
|
Subject: | finite mixture regression | political economy | shared decision-making | taxonomy of manufacturer-retailer channels | United States | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | USA | Theorie | Theory |
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