An entrepreneurial relationship marketing approach to B2B selling : the case for intellectual capital sharing
Donald P. Addison II, Tony Lingham, Can Uslay and Olivia F. Lee
| Year of publication: |
2017
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|---|---|
| Authors: | Addison, Donald P., II ; Lingham, Tony ; Uslay, Can ; Lee, Olivia F. |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 19.2017, 1, p. 2-25
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| Subject: | Collaboration | Intellectual capital | Value co-creation | Consultative selling | Zero pricing | Immaterielle Werte | Intangible assets | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-09-2016-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754217