An epiphany of three : corporate identity, corporate brand management, and corporate marketing
Year of publication: |
2008
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Authors: | Balmer, John M. T. |
Published in: |
Facets of corporate identity, communication, and reputation. - New York : Routledge Taylor & Francis Group, ISBN 978-0-415-40527-0. - 2008, p. 35-54
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Subject: | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Firmenimage | Corporate reputation |
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