An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Nina Michaelidou; Milena Micevski; John W. Cadogan
| Year of publication: |
2015
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|---|---|
| Authors: | Michaelidou, Nina ; Micevski, Milena ; Cadogan, John W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 8, p. 1657-1666
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| Subject: | Nonprofit brand image | Scale evaluation | Scale validation | Scale extension and improvement | Markenimage | Brand image | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Messung | Measurement | Markenführung | Brand management | Skalenertrag | Returns to scale | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011317108