An evaluation of the effects of an advertising campaign, using econometric & Box-Jenkins (ARIMA) models
Geraldine M. Reader
| Year of publication: |
1975
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|---|---|
| Authors: | Reader, Geraldine M. |
| Published in: |
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section. - Alexandria, Va. : Assoc., ISSN 0066-0736, ZDB-ID 209119-7. - 1975, p. 509-514
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| Subject: | Werbung | Erfolg |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003658688