An evolutionary approach to product growth theory
Gerard J. Tellis and C. Merle Crawford
| Year of publication: |
1981
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|---|---|
| Authors: | Tellis, Gerard J. ; Crawford, C. Merle |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 45.1981, 4, p. 125-132
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| Subject: | Produktgestaltung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002889202