Neuprodukt-Management : [ein strategisches Gesamtkonzept]
C. Merle Crawford. Aus dem Engl. von Thorsten Schmidt
| Alternative title: | New products management <dt.> |
|---|---|
| Year of publication: |
1992
|
| Authors: | Crawford, C. Merle |
| Other Persons: | Crawford, C. Merle (contributor) ; Schmidt, Thorsten (contributor) |
| Publisher: |
Frankfurt/Main [u.a.] : Campus-Verl. |
| Subject: | Innovationsmanagement | Innovation management | Neues Produkt | Produktmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 396 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Leicht gekürzt aus d. Amerik. übers. |
| ISBN: | 3-593-34702-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014004395