An examination of branding advantage in export ventures
Year of publication: |
2011
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Authors: | Spyropoulou, Stavroula ; Skarmeas, Dionysis ; Katsikeas, Constantine S. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 6, p. 910-935
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Subject: | Exportwirtschaft | Export sector | Markenartikel | Brand | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view |
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