The role of corporate image in business-to-business export ventures : a resource-based approach
Year of publication: |
2010
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Authors: | Spyropoulou, Stavroula ; Skarmeas, Dionysis ; Katsikeas, Constantine S. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 5, p. 752-760
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Subject: | Exportwirtschaft | Export sector | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view | Griechenland | Greece |
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