Tean USA and the 2010 FIFA World Cup : an examination of TV fans viewing intention
Year of publication: |
2014
|
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Authors: | Bravo, Gonzalo A. ; Won, Doyeon ; Lee, Cindy |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 14.2014, 1/4, p. 169-187
|
Subject: | attitudes formation theory | consumer behaviour | soccer | USA | World Cup | fan viewership | United States | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Fußball | Football | Profisport | Professional sports |
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