An examination of construal effects on price perceptions in the advance selling of experience services
Lane T. Wakefield and Kirk L. Wakefield
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Wakefield, Lane T. ; Wakefield, Kirk L. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 21.2018, 2, p. 235-248
|
| Subject: | construal-level theory | psychological distance | price sensitivity | perceived value | experience service | Konsumentenverhalten | Consumer behaviour | Experiment | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Zahlungsbereitschaftsanalyse | Willingness to pay | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670517738367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855806