An examination of consumer advocacy and complaining behavior in the context of service failure
Year of publication: |
2011
|
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Authors: | Chelminski, Piotr ; Coulter, Robin A. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 5, p. 361-370
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Subject: | Beschwerdemanagement | Complaint management | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | USA | United States |
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