An examination of customer satisfaction and loyalty with low involvement products among those with decreased income
Year of publication: |
2020
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Authors: | Jelen, Melanie ; Schwartz, Eleanor ; LaPerla, John ; Seaman, Cristina ; Kalla, Jennifer ; Baez, Stacey ; Broedje, Ute ; Bienstock, Joshua E. |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 20.2020, 3, p. 63-76
|
Subject: | Consumer Satisfaction | Low Involvement Products | Decision-Making | Brand Loyalty | Decreased Income | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image |
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