Strategic brand management in hospitality sector : how to manage co-branding in hotels and restaurants
Year of publication: |
2010
|
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Authors: | Genc, Ruhet |
Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - 2010, 3, p. 33-46
|
Subject: | Markenführung | Brand management | Hotellerie | Hotel industry | Gastgewerbe | Hospitality industry | Gastronomie | Restaurant industry | Strategisches Management | Strategic management | Tourismusberufe | Tourism employees | Krankenhaus | Hospital |
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