An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Year of publication: |
2009
|
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Authors: | Wallman, Jeffrey P. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 1, p. 61-72
|
Subject: | Peter F. Drucker | Marketing | Management | Institutionenökonomik | Institutional economics | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought |
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