Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Raymond Benton, Jr
| Year of publication: |
2021
|
|---|---|
| Authors: | Benton, Raymond |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 41.2021, 1, p. 88-103
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| Subject: | Future of Macromarketing | George Fisk | German Historical School | History of Economic Thought | history of marketing thought | Institutional Economics | Karl Polanyi | macromarketing | Marketing and Economics | Ökonomische Ideengeschichte | History of economic thought | Institutionenökonomik | Institutional economics | Historische Schule | Historical school of economics | Marketingtheorie | Marketing theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720973725 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012485419