An examination of Taiwan destination brand associations : from the perspective of Mainland Chinese tourists
Zhuowei (Joy) Huang; Mimi Li; Qian Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Huang, Zhuowei ; Li, Mimi ; Li, Qian |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 1/2, p. 50-64
|
| Subject: | Associative network | mainland Chinese tourists | Taiwan destination brand associations | Taiwan | Markenführung | Brand management | China | Chinesen | Chinese (People) | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Internationaler Tourismus | International tourism | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312602