An experience curve explanation of export expansion
Year of publication: |
2009
|
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Authors: | Ursic, Michael L. ; Czinkota, Michael R. |
Published in: |
Small business exporting: adoption of innovation. - Los Angeles [u.a.] : SAGE. - 2009, p. 60-67
|
Subject: | Export | Wettbewerbsstrategie | Competitive strategy |
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