An experiment on consumer dissonance
Robert J. Holloway
| Year of publication: |
1967
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|---|---|
| Authors: | Holloway, Robert J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 31.1967, 1, p. 39-43
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| Subject: | Marktpsychologie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002872668