The environment of marketing management : selections from the literature
Robert J. Holloway; Robert S. Hancock
| Year of publication: |
1974 ; 3. ed
|
|---|---|
| Other Persons: | Holloway, Robert J. (contributor) ; Hancock, Robert S. (contributor) |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Markt | Marktforschung | Absatz | Vereinigte Staaten | Theorie | Theory | Umweltpolitik | Environmental policy |
| Extent: | XIII, 531 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. und 2. Aufl. u.d.T.: The environment of marketing behavior 65 Beiträge versch. Verf. |
| ISBN: | 0-471-40716-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000051800