An experiment on the motivation and the effects of socially responsible market behavior
Year of publication: |
2011
|
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Authors: | Barreda Tarrazona, Iván J. ; García Gallego, Aurora ; Georgantzís, Nikolaos ; Jaramillo-Gutiérrez, Ainhoa ; Sabater-Grande, Gerardo |
Published in: |
International journal of ecological economics & statistics. - Roorkee, ISSN 0973-1385, ZDB-ID 2467397-3. - 2011, 23, p. 105-128
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Altruismus | Altruism | Produktmanagement | Product management | Preismanagement | Pricing strategy | Experiment |
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