An experimental investigation of the effects of retargeted advertising : the role of frequency and timing
Year of publication: |
[2018] ; This draft January 2018
|
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Authors: | Sahni, Navdeep S. ; Narayanan, Sridhar ; Kalyanam, Kirthi |
Publisher: |
[Stanford, CA] : [Stanford Graduate School of Business] |
Subject: | Internet marketing | Online advertising | Field experiment | Timing of ads | Experiment | Online-Marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Zeit | Time |
Extent: | 1 Online-Ressource (ca. 50 Seiten) Illustrationen |
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Series: | Stanford University Graduate School of Business research paper. - Rochester, NY : Social Science Electronic Publishing, ZDB-ID 2865911-9. - Vol. no. 16-47] |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | 10.2139/ssrn.2852484 [DOI] |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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