An experimental method for estimating demand
Year of publication: |
1960
|
---|---|
Authors: | Pessemier, Edgar A. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 33.1960, 4, p. 373-383
|
Subject: | Marktforschung | Vereinigte Staaten |
-
USER: a scale to measure use of market research
Menon, Anil, (1994)
-
Leipelt, Detlef, (1992)
-
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine, (1993)
- More ...
-
Managerial aspects of market structure analysis and market maps
Pessemier, Edgar A., (1977)
-
A model for product management
Pessemier, Edgar A., (1979)
-
Product management : strategy and organization
Pessemier, Edgar A., (1977)
- More ...