Buy-national campaigns : congruence determines premiums for domestic products
Andrea Insch, Damien Mather and John Knight
| Year of publication: |
2017
|
|---|---|
| Authors: | Insch, Andrea ; Mather, Damien ; Knight, John |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 2, p. 239-253
|
| Subject: | International marketing | Consumer behaviour | Labelling | Country-of-origin | New Zealand | Buying behaviour | Market research | Australia | Buy-national campaign | Konsumentenverhalten | Neuseeland | Australien | Internationales Marketing | Marktforschung | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2015-0082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011674213