An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Year of publication: |
2012
|
---|---|
Authors: | Ross, Mitchell ; Grace, Debra |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 4 (15.6.), p. 402-418
|
Saved in:
Saved in favorites
Similar items by person
-
Consumer retirement planning: an exploratory study of gender differences
Grace, Debra, (2010)
-
Ross, Mitchell, (2012)
-
Self-regulatory focus and advertising effectiveness
Shao, Wei, (2015)
- More ...