Self-regulatory focus and advertising effectiveness
Wei Shao, Debra Grace and Mitchell Ross
| Year of publication: |
2015
|
|---|---|
| Authors: | Shao, Wei ; Grace, Debra ; Ross, Mitchell |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 612-632
|
| Subject: | Consumer behaviour | Advertising | Advertising appeals | Self-regulatory theory | Konsumentenverhalten | Werbewirkung | Advertising effects | Werbung | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381699