An exploration of fashion retailer own brand strategies
Year of publication: |
2011
|
---|---|
Authors: | McColl, Julie ; Moore, Christopher M. |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 15.2011, 1, p. 91-107
|
Subject: | Markenführung | Brand management | Textilhandel | Textile distribution | Handelsmarketing | Retail marketing | USA | United States |
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