Developing a value chain for fashion retailers : activities for competitiveness
Year of publication: |
2013
|
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Authors: | McColl, Julie ; Moore, Christopher M. |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 26.2012, 2, p. 47-75
|
Subject: | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Textilhandel | Textile distribution | Mode | Fashion |
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