An Exploration of Loyalty in Greek Wine Varieties
Year of publication: |
2011
|
---|---|
Authors: | Athanasios, Krystallis ; Chrysochou, Polymeros |
Publisher: |
[S.l.] : SSRN |
Subject: | Griechenland | Greece | Beziehungsmarketing | Relationship marketing | Wein | Wine | Weinbau | Wine industry |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: EuroMed Journal of Business, Vol. 5, No. 2 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza, (2015)
-
Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine, (2019)
-
Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben, (2018)
- More ...
-
What Drives Greek Consumer Preferences for Cask Wine?
Chrysochou, Polymeros, (2012)
-
Chrysochou, Polymeros, (2014)
-
Marian, Livia, (2015)
- More ...