Consumer brand loyalty in the Chilean wine industry
Constanza Bianchi (School of Business, Universidad Adolfo Ibáñez, Santiago, Chile and School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Queensland, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Bianchi, Constanza |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 21.2015, 4, p. 442-460
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| Subject: | Chile | wine | brand | loyalty | trust | satisfaction | Weinbau | Wine industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Wein | Wine | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2014.885859 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432296