Self-construal's role in mobile TV acceptance : extension of TAM across cultures
Year of publication: |
2012
|
---|---|
Authors: | Choi, Yung Kyun ; Totten, Jeff W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 11, p. 1525-1533
|
Subject: | Fernsehen | Television | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Individualismus | Individualism | Kollektivismus | Collectivism |
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