An exploratory enquiry into the challenges of modern retailing on Muslim consumers in Northern Nigeria
Abubakar Muhtari Yusuf; Nnamdi O. Madichie
| Year of publication: |
2012
|
|---|---|
| Authors: | Yusuf, Abubakar Muhtari ; Madichie, Nnamdi O. |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 7.2012, 1/2, p. 99-114
|
| Subject: | Muslim consumers | deceptive promotions | retailing | Northern Nigeria | Nigeria | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Muslime | Muslims | Islam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568186