An exploratory enquiry into the challenges of modern retailing on Muslim consumers in Northern Nigeria
Year of publication: |
2012
|
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Authors: | Yusuf, Abubakar Muhtari ; Madichie, Nnamdi O. |
Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 7.2012, 1/2, p. 99-114
|
Subject: | Muslim consumers | deceptive promotions | retailing | Northern Nigeria | Nigeria | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Muslime | Muslims | Islam |
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