Exploring the effects of an Islamic branding strategy for non-food products in Indonesia
Year of publication: |
2019
|
---|---|
Authors: | Sari, Dessy Kurnia ; Suziana, Suziana ; Games, Donard |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 4.2019, 2, p. 131-145
|
Subject: | Islamic branding | Halal non-food products | Islamic retail store image | Muslim consumers | Indonesia | Indonesien | Islam | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Islamisch | Islamic | Einzelhandel | Retail trade | Markenimage | Brand image | Muslime | Muslims | Islamische Staaten | Islamic countries | Islamisches Finanzsystem | Islamic finance |
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