An exploratory investigation of entrepreneurial marketing in SMEs : the influence of the owner/operator
Richard C. Becherer; Paula J. Haynes; Marilyn M. Helms
| Year of publication: |
2008
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|---|---|
| Authors: | Becherer, Richard C. ; Haynes, Paula J. ; Helms, Marilyn M. |
| Published in: |
Journal of business & entrepreneurship : JBE. - Las Cruces, NM : Univ., ISSN 1042-6337, ZDB-ID 2041185-6. - Vol. 20.2008, 2, p. 44-63
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| Subject: | KMU | SME | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778348