An exploratory look at attributes of Internet use and adoption by franchisees
Kelley O'Reilly; Zsolt Ugray
| Year of publication: |
2010
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|---|---|
| Authors: | O'Reilly, Kelley ; Ugray, Zsolt |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 6.2010, 3, p. 15-33
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| Subject: | Franchising | KMU | SME | Unternehmer | Entrepreneurs | Mediennutzung | Media usage | Internet | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008649854