SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Year of publication: |
2010
|
---|---|
Authors: | Celuch, Kevin ; Murphy, Greg |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 1/2, p. 131-145
|
Subject: | KMU | SME | Mediennutzung | Media usage | Digitale Plattform | Digital platform | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | USA | United States |
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