An exploratory study of consumers' perceptions : what are affordable luxuries?
Juan Mundel, Patricia Huddleston, Michael Vodermeier
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Mundel, Juan ; Huddleston, Patricia ; Vodermeier, Michael |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 35.2017, p. 68-75
|
| Subject: | Luxury | Affordable luxury | Hedonic consumption | Millennials | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.12.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645112