An exploratory study of entrepreneurial marketing in SMEs : the role of the founder-entrepreneur
Mário Franco, Maria de Fátima Santos, Isabel Ramalho and Cristina Nunes
| Year of publication: |
2014
|
|---|---|
| Authors: | Franco, Mário ; Fátima Santos, Maria de ; Ramalho, Isabel ; Nunes, Cristina |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 21.2014, 2, p. 265-283
|
| Subject: | Communication | Entrepreneurial marketing | Founder-entrepreneur | Networkimg | Portugal | SMEs | KMU | SME | Marketingmanagement | Marketing management | Marketing | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388592