An exploratory study of factors associated with customer perceptions of paying above and below market prices
Year of publication: |
2010
|
---|---|
Authors: | Fink, Robert C. ; Hatten, Kenneth J. ; James, William L. |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 4.2010, 1, p. 69-91
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | industrial pricing | relational marketing | revenue management | customer perception | market prices | supplier exchange benefits | competition | environmental uncertainty | customer exchange benefits | resource allocations | revenue reductions |
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