An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen and João Menezes
| Year of publication: |
2024
|
|---|---|
| Authors: | Nguyen Bac Nguyen ; Menezes, João |
| Subject: | customer-dominant logic | Customer-to-customer co-creation | practices | sports event | value co-creation | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Sportveranstaltung | Sport event | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Service-Dominant Logic | Service-dominant logic | Event-Marketing | Event marketing | Dienstleistungsmanagement | Service management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2024.2323288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566259