An identification-based model of supplier-retailer communication
Year of publication: |
2008
|
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Authors: | Sindhav, Birud G. ; Lusch, Robert F. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 15.2007/08, 4, p. 281-314
|
Subject: | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Vertrauen | Confidence |
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