Contemporary issues in marketing channels
Year of publication: |
1979
|
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Other Persons: | Lusch, Robert F. (ed.) |
Publisher: |
Norman, Okl. : Univ., Distribution Research Program, Center for Economic and Management Research |
Subject: | Vertriebsweg | Distribution channel | USA | United States |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | 187 S |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 21 Beitr. |
ISBN: | 0-931880-00-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Hansmire, Michelle R., (1993)
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Strategy, structure, and antitrust in the carbonated soft-drink industry
Muris, Timothy J., (1993)
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Tucker, Frances Gaither, (1980)
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Management of retail enterprises
Lusch, Robert F., (1982)
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L., (2008)
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Social marketing : its ethical dimensions
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