An information processing interpretation of cross-national consumer characteristics
Year of publication: |
1988
|
---|---|
Authors: | Olshavsky, Richard W. |
Other Persons: | Moore, David J. (contributor) ; Lim, Jeen-su (contributor) |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 1.1988, 4, p. 25-39
|
Subject: | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | USA | United States |
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