An Ingredient Branding Approach to Determine the Financial Value of Stars : The Case of Motion Pictures
Year of publication: |
2013
|
---|---|
Authors: | Hennig-Thurau, Thorsten |
Other Persons: | Völckner, Franziska (contributor) ; Clement, Michel (contributor) ; Hofmann, Julian (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Filmwirtschaft | Film industry | Markenführung | Brand management |
Extent: | 1 Online-Ressource (55 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 10, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.1763547 [DOI] |
Classification: | M31 - Marketing ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) |
Source: | ECONIS - Online Catalogue of the ZBW |
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