Make Platform Innovation Drive Enterprise Growth - Explain how R&D leaders can make the business case for pursuing a robust product platform strategy.
Year of publication: |
2001
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Authors: | Meyer, Marc H. ; Mugge, Paul C. |
Published in: |
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 44.2001, 1, p. 25-39
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