An innovation resistance theory perspective on home service applications : the moderating role of country context
Year of publication: |
2022
|
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Authors: | Kumar, Poonam ; Chauhan, Sumedha ; Jaiswal, MP |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 6, p. 2300-2317
|
Subject: | home service applications | India | innovation resistance theory | the USA | trust | word of mouth | Indien | USA | United States | Virales Marketing | Viral marketing | Innovation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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