Pollo Campero in the USA
Esteban R. Brenes; Amitava Chattopadyay; Luciano Ciravegna; Daniel Montoya
| Year of publication: |
2014
|
|---|---|
| Authors: | Brenes, Esteban R. ; Chattopadyay, Amitava ; Ciravegna, Luciano ; Montoya, Daniel |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 9, p. 1649-1679
|
| Subject: | Business strategy | USA | International marketing strategy | Emerging market multinationals | Fast food industry | Internationalization | United States | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Ernährungsindustrie | Food industry | Strategisches Management | Strategic management | Globalisierung | Globalization | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429733