An inquiry into effective salesperson social media use in multinational versus local firms
Year of publication: |
2024
|
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Authors: | Schmitt, Laurianne ; Epler, Rhett ; Casenave, Eric ; Pallud, Jessie |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 1, p. 72-91
|
Subject: | social media use | social capital theory | positive publicity | social media advocacy | multinational firms | local firms | international selling | Social Web | Social web | Multinationales Unternehmen | Transnational corporation | Sozialkapital | Social capital |
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